The Communicating Science On-Line workgroup will lead discussions regarding the concepts and best practices that should be utilized for successful communication through online tools and social media. Special emphasis will be placed on defining audiences, creating online messages, and on multimedia and online communication strategies.
The workshop activities will be styled from resources available from the Center for Public Engagement with Science & Technology. Participants are encouraged to bring a “story” to the workshop that they wish to be conveyed online. Or, random examples of online science stories, good and bad, can be brought and shared. The workshop will begin with a 10 minute “naming and framing” presentation that will center the group on the basic concepts of good online communication. Following will be an informal exploration of the good and the bad in online communication. Participants will then work on the stories they wish to communicate and the results will be shared, and constructive feedback will be provided.
Prior to the session, participants can view the Center for Public Engagement with Science & Technology resources for communicating science at: